BA (Hons) in Digital Marketing
at Asia Pacific University (APU) · Kuala Lumpur
Total listed fees, whole programme
RM 127,110
Compulsory ringgit fees, RM 1,500 of it refundable · 2026 intake fee guide
- Duration
- 3 years
- Tuition
- RM 108,500
- Level
- Bachelor's degree
- Study mode
- Full-time · English
Overview
BA (Hons) in Digital Marketing at Asia Pacific University (APU): what you need to know
BA (Hons) in Digital Marketing is a bachelor's degree in Business & Management at Asia Pacific University (APU), Kuala Lumpur. It takes 3 years of full-time study, and is taught in English.
According to the official fee schedule for international students (2026 intake fee guide), the compulsory fees for the whole programme add up to RM 127,110: RM 108,500 in tuition, RM 17,110 in other fees such as EMGS / Student Pass, International Student Administration and Medical Screening, and RM 1,500 in deposits returned when you complete your studies.
One further item is listed but not counted in that total, because it is optional: Partner University Fee (GBP 1,350).
Fee structure
BA (Hons) in Digital Marketing fees, line by line
Every amount below is the total for the whole programme, not per year, as listed in the official fee schedule for international students.
Where the money goes
Tuition
RM 108,500 · 85.4%
Other compulsory fees
RM 17,110 · 13.5%
Refundable deposits
RM 1,500 · 1.2%
| Fee | Amount |
|---|---|
| Tuition FeePriced per level: RM 34,900 + RM 36,100 + RM 37,500. | RM 108,500 |
| EMGS / Student PassStage 1, payable when you accept the offer. Covers EMGS visa processing, APU application and processing, and airport assistance and transfer. Non-refundable. | RM 3,600 |
| International Student AdministrationInternational student registration and administrative fee, payable once the student pass is approved. Includes the student ID card for the duration of the course. | RM 5,000 |
| Medical ScreeningStage 2, payable once your student pass is approved. Covers post-arrival processing, the EMGS medical check-up, one year of premium medical insurance, i-Kad, eVAL and one year of student pass fees. | RM 2,000 |
| Refundable DepositRefundableLibrary deposit, refundable on completion. | RM 500 |
| Bank Guarantee / Personal BondRefundablePersonal bond, refundable on completion. Forfeited if the student misuses their visa or breaches regulations. | RM 1,000 |
| Sales & Service Tax (SST)6% SST charged on tuition. | RM 6,510 |
| Total listed feesAll compulsory ringgit fees, including RM 1,500 returned on completion | RM 127,110 |
| Not included in the total | |
| Partner University FeeOptionalBilled in GBPOptional De Montfort University dual degree scheme. GBP 450 per level × 3 levels, payable at the start of your studies. Payable in cash in GBP, or in USD or RM at the APU cashier's exchange rate. Not available on Hospitality & Tourism programmes. | GBP 1,350 |
Tuition, year by year
What each year of study costs, as the fee schedule lists it.
- Year 1RM 34,900
- Year 2RM 36,100
- Year 3RM 37,500
Applying
Documents to start your application
- Passport First PageClear colour scan of the bio-data page, valid for at least 18 months.
- Last Academic CertificateHighest qualification completed, in English or with certified translation.
Academic entry requirements and the English level are set by the university for each applicant. Our advisors review your qualifications before you apply. Entry requirements guide
Compare
Bachelor's degrees in Business & Management: fees at other universities
The lowest-fee programme at the same level and in the same field at each other university we list, from lowest to highest total listed fees. Length and content differ, so open each one for its details.
| Programme | Duration | Total listed fees |
|---|---|---|
| Bachelor (HONS) in Business AdministrationLincoln | 3 years | RM 52,200 |
| Bachelor of Business Administration (Hons)City UniversityPromo · eligibility applies | 3 years | RM 55,825 |
| Bachelor of Business Administration (Hons) in Entrepreneurship & Venture ManagementUNITEN | 3 years | RM 67,350 |
| Bachelor of Business Administration (Hons.) (Human Resource Management)MMU | 3 years | RM 79,485 |
| BA (Hons) Advertising and Digital Marketing Communications (UoG 3+0)SEGi | 3 years | RM 90,942 |
| Bachelor of Business (Hons) - Digital Enterprise Management (SA)INTI | 3 years | RM 93,147 |
| Bachelor of Business Administration (Hons)Cyberjaya | 3 years | RM 97,700 |
| BA (Hons) in Digital MarketingAPU(this programme) | 3 years | RM 127,110 |
More at APU
Related programmes at the same university
- BA (Hons) in Business ManagementBachelor's degree · 3 yearsRM 127,110
- BA (Hons) in Human Resource ManagementBachelor's degree · 3 yearsRM 127,110
- BA (Hons) in International RelationsBachelor's degree · 3 yearsRM 127,110
- Foundation in Business, Finance & Social SciencesFoundation · 1 yearRM 42,204
- Certificate in Business AdministrationCertificate · 1 yearRM 35,844
- Diploma in Business AdministrationDiploma · 2 yearsRM 69,552
FAQ
Questions about BA (Hons) in Digital Marketing
How much does BA (Hons) in Digital Marketing at Asia Pacific University (APU) cost for international students?
The compulsory fees listed for the whole programme add up to RM 127,110, including RM 108,500 in tuition and RM 1,500 in refundable deposits, according to the official fee schedule (2026 intake fee guide). Accommodation, living costs and flights are not included.
How long is BA (Hons) in Digital Marketing?
It takes 3 years of full-time study, and is taught in English.
Do the fees include SST?
The published fees exclude the 6% SST. The SST line on this page is 6% of tuition, RM 6,510, and it is included in the total above.
Does BA (Hons) in Digital Marketing include a partner university award?
Partner University Fee: GBP 1,350 (not counted in the total). Optional De Montfort University dual degree scheme. GBP 450 per level × 3 levels, payable at the start of your studies. Payable in cash in GBP, or in USD or RM at the APU cashier's exchange rate. Not available on Hospitality & Tourism programmes.
What documents do I need to apply for BA (Hons) in Digital Marketing?
To start an application you need your passport first page and last academic certificate. Academic entry requirements and the English level are set by the university for each applicant, and our advisors check yours with you before you apply.